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जाहिरातबाजी

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Eksamanyamanus
Thursday, June 21, 2007 - 10:03 pm:   Edit Post Delete Post Print Post  Link to this message


I casually looked at कालनिर्णय calendar on my wall. There is a one-inch wide ad at the bottom of the June page with just the three words:

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FairGlow साबणापासून गोरेपणा

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The CEO of the "FairGlow" soap manufacturing outfit apparently did not take a look at the draft of the ad prepared by the hired ad agency and ask the agency to also mention as follows the other equally important characteristic of the soap which was implied in the two-part name "FairGlow". He could have asked the ad agency to also add in a smaller font size words to the following effect to make the ad far more effective (preferably providing the "before" and "after" photographs.):

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FairGlow साबणापासून गोरेपणा आणि चमक

आमच्या कंपनीच्या सर्वोच्च अधिकार्यांच्या स्वतःच्या पत्नीचे FairGlow साबण वापरून तीन आठवड्यात हिडिंबेतून रंभेत
संपूर्ण परिवर्तन झालेले आहे; तेव्हा तसेच परिवर्तन FairGlow साबण वापरून तुमच्या त्वचेत होण्याचीही आम्ही हमी देत आहोत.

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